Brand Identity - Startup Square
Startup Square is a community of startup employees in the Kerala Startup Ecosystem. The Main agenda of the community is to built collaborative mindset in employees from different sector.
Design Challenges
We aim to create a logo that is not only easy to identify and remember, but also one that encapsulates the essence of our community. The design should reflect the collaborative nature and the helping mentality of our members. It should serve as a visual representation of our community's ethos and values. Notably, it should stand as a symbol of unity, cooperation, and mutual assistance, portraying that our community is not just about individual efforts but a collective endeavour.
Solutions
The yellow square is intricately designed with individual lines, much like a bird constructing its nest. This symbolises that Startup Square is not the work of a single person, but a collective effort from the community. To quote Thor from Marvel, "Startup Square is not a place, it's the people."
